The Gucci New Bond Street boutique opens with a special curation of artworks.

A unique experience among Gucci boutiques opens in London.

In its new setting in the city, the House reflects upon the location’s precise origins as an art gallery opened in 1913. Today, Gucci brings a special curation by Truls Blaasmo focusing on Italian artists and themes of geometry, primary colors, and a relationship with text. Spanning mediums as well as eras, the works of Alighiero Boetti, Agostino Bonalumi, Matilde Cassani, Simon Callery, Pietro Consagra, Valerio Eliogabalo Torrisi, Tim Etchells, Lucio Fontana, Anna Franceschini, Franco Mazzucchelli, Liliana Moro, Jonny Niesche, Martino Santori, Yves Scherer, Massimo Uberti, and Joshua Woolford boldly animate the historic spaces, including a restored Tudor Room displaying pieces from the Gucci Archive.

The Gucci New Bond Street is also notable as the location of the latest Gucci Salon, the House’s ultimate luxury destination for clientele by invitation only.

The Gucci New Bond Street boutique opens with a special curation of artworks.New Bond Street

Matilde Cassani, Tutto, 2019
Courtesy of the Artist, Milan

Lucio Fontana, Concetto spaziale, Attese, 1967
Courtesy of Tornabuoni Arte © Fondazione Lucio Fontana by SIAE 2023

Liliana Moro, Àncóra, 2016
Courtesy of Nicoletta Fiorucci Collection

Jonny Niesche, Scarlet Vision, 2023
Courtesy of the Artist and The Hole, New York

Alighiero Boetti, Mettere i verbi all’infinito (Putting Verbs in the Infinitive), 1988
Courtesy of Larkin Erdmann Fine Art

Pietro Consagra, Ferro trasparente bianco I and Ferro trasparente viola scuro, 1966
Courtesy of a private collection, Milan © Pietro Consagra, by SIAE 2023