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 Primavera，即是春天，是一场关乎“重生”与“复兴”的感官洗礼。而当爱意降临，灵魂苏醒，灿烂新生，莫过于此。
在Johan Renck执导的短片中，Kate Moss随着Chris Isaak颇具磁性的男中音低吟浅唱一曲《Wicked Game》。舞池之内，原本陌生的灵魂在乐声中苏醒、相遇，爱意在舞步间悄然滋长。
在摄影师Michal Chelbin的镜头下，一组组亲密而富有情感张力的肖像悉数呈献，诠释着当代视角与文艺复兴神韵的交响。画面的仪态与构图致敬古典名作的庄重气象，勾勒出Gucci新时代的多元群像。
广告形象大片聚焦Demna入主Gucci后的首秀系列，以全新廓形、纹理与材质，重塑Gucci设计语汇。
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Unveiling the Primavera campaign, with a short film starring Kate Moss and portraits of individuals who represent the new Gucci. Primavera
 

Unveiling the Primavera campaign, with a short film starring Kate Moss and portraits of individuals who represent the new Gucci. Primavera
  • Global Brand Ambassador Jin
Unveiling the Primavera campaign, with a short film starring Kate Moss and portraits of individuals who represent the new Gucci. Primavera
  • Shawn Mendes
Unveiling the Primavera campaign, with a short film starring Kate Moss and portraits of individuals who represent the new Gucci. Primavera
  • Global Brand Ambassador NINGNING
Unveiling the Primavera campaign, with a short film starring Kate Moss and portraits of individuals who represent the new Gucci. Primavera
  • Tom Brady
Unveiling the Primavera campaign, with a short film starring Kate Moss and portraits of individuals who represent the new Gucci. Primavera
  • Alex Consani
Unveiling the Primavera campaign, with a short film starring Kate Moss and portraits of individuals who represent the new Gucci. Primavera
  • Global Brand Ambassador Xiao Zhan
Unveiling the Primavera campaign, with a short film starring Kate Moss and portraits of individuals who represent the new Gucci. Primavera
  • Lee Young Ae
Unveiling the Primavera campaign, with a short film starring Kate Moss and portraits of individuals who represent the new Gucci. Primavera
  • Tarzzan
Unveiling the Primavera campaign, with a short film starring Kate Moss and portraits of individuals who represent the new Gucci. Primavera
  • Rico Nasty
Unveiling the Primavera campaign, with a short film starring Kate Moss and portraits of individuals who represent the new Gucci. Primavera
 

  • EsDeeKid

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