The Spring Summer 2025 Campaign

In Where Light Finds Us, the new collection becomes a means of personal expression through the lens of director Xavier Dolan.

The campaign unfolds across dreamlike settings in which light becomes a living presence, illuminating moments of connection and inspiring authenticity. Fragments of emotions and subtle gestures convey tenderness and beauty as each movement resonates universally, transforming into visual poetry.

The new collection for Spring Summer 2025 plays an integral role within the narrative, embodying an aesthetic that challenges the boundaries between simplicity and complexity; between the real and the imaginary. Lightweight fabrics intertwine with structured silhouettes and luminous hues alternate with unexpected touches of color in a wardrobe that celebrates the beauty of the everyday.