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 This year, Gucci is sponsoring the holiday tree in Milan’s historic shopping gallery, portraying the message of love that the House aims to spread throughout the city.
The tree, which was unveiled during a lighting ceremony on December 4, is decorated with the Horsebit – an equestrian-inspired motif that has been associated with the House since the 1950s. Gucci also sponsored the illuminations decorating the domed ceiling above, creating a magical and enchanting atmosphere for shoppers this holiday season. The initiative also includes an expansive project aimed at fostering the creation of a connective system between local entities through Art, Culture, and Beauty, taking shape through activities in the more peripheral or semi-peripheral areas of Milan in collaboration with ForMattArt, a cultural association for social advancement that promotes activities geared towards social solidarity and education.
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Unveiling the House’s holiday tree in Milan’s historic Galleria Vittorio Emanuele II.Illuminating Galleria Vittorio Emanuele II