Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Technical poplin zipped shirtR 51 700
- Gucci Essence Classic large duffle bagR 57 700
- Technical silk poplin bermudaR 33 000
- GG Marmont magnetic cord necklaceR 7 200
- Men's slipper with HorsebitR 23 400
- Knit wool sweater with muted WebR 27 000
- Cut GG Marmont beltR 12 200
- Coated cotton twill denim pants with WebR 32 000
- Gucci Tag medium backpackR 40 500
- Men's Cupertino ankle bootR 23 400
- Men's Drip sneakerR 20 200
- Leather biker jacket with Web detailR 169 500
- Modal jersey T-shirt with printR 18 400
- Flared coated cotton twill denim pantsR 32 000
- GG Marmont magnetic cord necklaceR 7 900
- Jackie Flap large crossbody bagR 66 300
- GG cotton canvas baseball hatR 12 100
- Mask frame sunglassesR 9 220
- Soft grainy bull leather biker jacketR 193 700
- Printed cotton jersey T-shirtR 21 600
- Flatpack large belt bagR 27 000
- Printed jersey trunksR 11 000
- Men's Drip sneakerR 19 400
- Washed cotton denim skinny pantsR 24 100
- Men's Drip sneakerR 19 400
- Small crossbody bag with WebR 35 600
- Seamless stretch nylon jersey tank topR 21 500
- Washed cotton denim pantsR 21 000
- Men's loafer with WebR 20 900
- Froissé nylon faille zip jacket with embroideryR 42 000
- Gucci Essence Classic small crossbody bagR 35 600
- Froissé nylon faille cargo pantsR 27 000
- Gucci Interlocking charm braceletR 7 900
- GG cotton canvas baseball hatR 12 100
- Knit cashmere polo shirt with embroideryR 34 400
- Men's loafer with HorsebitR 21 900
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.