
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Only via client advisorGrainy laminated bull leather jacketR 193 700
- Printed cotton jersey T-shirtR 21 600
- Flatpack large belt bagR 27 000
- Washed cotton denim skinny pantsR 24 100
- Men's Drip sneakerR 19 400
- Mask frame sunglassesR 9 220
- Gucci Tag medium backpackR 40 500
- Leather biker jacket with Web detailR 169 500
- Coated cotton twill denim pants with WebR 32 000
- Men's loafer with WebR 20 900
- GG Marmont magnetic cord necklaceR 7 200
- Cotton silk shirt with embroideryR 39 500
- Cotton blend denim pantsR 22 600
- Men's Cupertino loaferR 20 900
- Flatpack crystal small belt bagR 56 500
- Cotton viscose jacket with python effectR 51 500
- Men's Cupertino loaferR 20 200
- Stretch jersey T-shirtR 12 100
- Gucci Essence Classic medium duffle bagR 51 600
- Washed cotton denim pantsR 24 100
- GG cotton canvas baseball hatR 12 100
- Men's Drip sneakerR 20 200

- Light silk jersey T-shirtR 20 000
- Technical silk poplin bermudaR 33 000
- Light silk jersey sportswear pantsR 37 000
- Men's slip-on sneakerR 18 400
- Gucci Tag small crossbody bagR 24 100
- Cut GG Marmont beltR 12 200

- Silk merino wool jacketR 103 000
- Silk merino wool pantsR 34 500
- Men's Giovanni loaferR 21 900
- Gucci Interlocking charm braceletR 7 900
- Printed stretch jersey T-shirtR 19 000
- Coated Prince of Wales wool blend jacketR 85 800
- Loose fit cotton blend denim pantsR 22 600
- GG Marmont magnetic cord necklaceR 7 900
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.











































































































































































