Gucci Primavera: See Now, Buy Now
37 Items
Gucci Primavera
Shop new men's styles and a selection from Demna's first fashion show for the House.
- Leather biker jacket with Web detailR 169 300
- Gucci Tag small belt bagR 24 100
- Rectangular frame sunglassesR 9 410
- Cotton denim pantsR 21 600
- Gucci Trademark crystal ringR 8 600
- Cut GG Marmont beltR 12 200
- Perforated stretch leather zip jacketR 135 000
- Gucci Trademark pendant necklaceR 9 600

- Men's Cupertino loaferR 20 200
- Technical silk poplin zip jacketR 61 400
- Gucci Tag small crossbody bagR 24 100
- Technical silk poplin pantsR 36 800
- Mask frame sunglassesR 9 030
- Stirrup motif bangle braceletR 18 400
- Belt with square buckleR 20 900
- Gucci Tag mini bagR 19 200

- Gucci Tag small crossbody bagR 27 000
- Stretch jersey T-shirtR 12 100
- Men's Giovanni loaferR 21 900
- Cashmere jersey sportswear pantsR 68 700
- Stretch nylon T-shirtR 24 100
- Horsebit motif bangle braceletR 19 700
- Nylon cargo pants with wrinkle effectR 27 000
- Gucci Tag mini bagR 20 900

- Gingham wool double-breasted jacketR 81 000
- Cut GG Marmont beltR 12 200
- Cotton corduroy shirtR 34 400
- Printed cotton denim pantsR 22 600
- Gucci Trademark pendant necklaceR 10 400
- Gucci Trademark crystal ringR 9 400

- Stirrup motif bangle braceletR 19 700
- Oversize light silk jersey T-shirtR 20 200
- Gucci Tag small belt bagR 27 000
- Light silk jersey sportswear pantsR 36 800
- Belt with square buckleR 20 900
- Horsebit motif bangle braceletR 20 900
Gucci Primavera: See Now, Buy Now
The Gucci Primavera collection presents a contemporary vision of Gucci men’s ready-to-wear clothing, where innovative construction meets effortless tailoring. Fluid silhouettes, technical fabrics, and body-aware design create garments that combine comfort with modern attitude, redefining everyday luxury. From refined jackets to streamlined trousers, Gucci Primavera explores new approaches to men’s designer clothing that move easily between formal and casual moments. Precision craftsmanship and lightweight materials reflect the House’s ongoing commitment to product innovation and design. Accessories complete the collection with reimagined House icons, including the GG Marmont Belt. These sit alongside contemporary loafers, shirts, crossbody bags and sunglasses, all designed for modern versatility. Gucci Primavera expresses a pragmatic approach to luxury - elevated essentials created to be worn, lived in, and enjoyed.








































































































































































