
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Technical poplin zipped shirt23 200 kr
- Gucci Essence Classic large duffle bag25 900 kr
- Technical silk poplin bermuda14 900 kr
- GG Marmont magnetic cord necklace3 200 kr
- Men's slipper with Horsebit10 500 kr
- Knit wool sweater with muted Web12 200 kr
- Cut GG Marmont belt5 450 kr
- Coated cotton twill denim pants with Web14 400 kr
- Gucci Tag medium backpack18 200 kr
- Men's Cupertino ankle boot10 500 kr

- Men's Drip sneaker9 050 kr
- Leather biker jacket with Web detail76 000 kr
- Modal jersey T-shirt with print8 300 kr
- Flared coated cotton twill denim pants14 400 kr
- GG Marmont magnetic cord necklace3 550 kr
- Jackie Flap large crossbody bag29 750 kr
- GG cotton canvas baseball hat5 400 kr
- Mask frame sunglasses5 045 kr

- Soft grainy bull leather biker jacket87 000 kr
- Printed cotton jersey T-shirt9 700 kr
- Flatpack large belt bag12 150 kr
- Printed jersey trunks5 000 kr
- Men's Drip sneaker8 700 kr
- Washed cotton denim skinny pants10 900 kr
- Men's Drip sneaker8 700 kr
- Small crossbody bag with Web16 000 kr

- Seamless stretch nylon jersey tank top9 700 kr
- Washed cotton denim pants9 400 kr
- Men's loafer with Web9 400 kr
- Froissé nylon faille zip jacket with embroidery18 800 kr
- Gucci Essence Classic small crossbody bag16 000 kr
- Froissé nylon faille cargo pants12 200 kr
- Gucci Interlocking charm bracelet3 550 kr
- GG cotton canvas baseball hat5 400 kr
- Knit cashmere polo shirt with embroidery15 500 kr
- Men's loafer with Horsebit9 800 kr

Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.













































































































































































