Unveiling the GucciCore campaign, capturing different people, styles, and ways of dressing as they intersect across New York.

A new campaign brings together groups of individuals across New York, reflecting the plurality at the heart of the collection.

Photographed by Peter Funch, the GucciCore campaign unfolds in a series of images that draw on the photographer’s longstanding exploration of the relationship between the individual and the collective within urban spaces. The images reflect the plurality at the heart of GucciCore: different people, styles, and ways of wearing clothes intersecting much like the streets of New York itself.
The campaign spotlights GucciCore, the collection first revealed on the runway in Times Square and conceived as the foundation of the House’s stylistic language. It brings together pragmatic, wearable staples, from the peacoat and trench to the business suit, essential shirt, and pencil skirt, alongside expressions of Italian glamour and elegance, forming a core wardrobe that is unmistakably Gucci.