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A digital destination on Roblox dedicated to those seeking the unexpected, Gucci Town is a place to discover more about the House and its heritage alongside the creative vision of Alessandro Michele, as well as to express one’s own individuality and connect with like-minded individuals from all over the world.
On a journey led by Vault through the digital realms of the metaverse, the House has established a persistent space on Roblox called Gucci Town. Under the impetus of fostering a community, the new gathering place takes on the form of a piazza—an open-air square that for centuries has been a spot for people to meet and express themselves. Surrounding the central area is a series of spaces including Mini Game Heights, Vault Plaza, Creative Corner, Craftsmanship Court, Selfie Way, Power-up Place and the Gucci Shop—a boutique where visitors can purchase digital Gucci items to collect or to outfit Roblox avatars. Updated regularly, each place offers an immersive experience that translates Alessandro Michele’s vision into a lived and played narrative. 
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Welcome to Gucci Town, the House’s newest digital gathering place on Roblox.Welcome to Gucci Town
Welcome to Gucci Town, the House’s newest digital gathering place on Roblox.Welcome to Gucci Town
Welcome to Gucci Town, the House’s newest digital gathering place on Roblox.Welcome to Gucci Town
Welcome to Gucci Town, the House’s newest digital gathering place on Roblox.Welcome to Gucci Town
Welcome to Gucci Town, the House’s newest digital gathering place on Roblox.Welcome to Gucci Town
Welcome to Gucci Town, the House’s newest digital gathering place on Roblox.Welcome to Gucci Town
Welcome to Gucci Town, the House’s newest digital gathering place on Roblox.Welcome to Gucci Town
Welcome to Gucci Town, the House’s newest digital gathering place on Roblox.Welcome to Gucci Town
Welcome to Gucci Town, the House’s newest digital gathering place on Roblox.Welcome to Gucci Town
Welcome to Gucci Town, the House’s newest digital gathering place on Roblox.Welcome to Gucci Town
Welcome to Gucci Town, the House’s newest digital gathering place on Roblox.Welcome to Gucci Town
 

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