
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Grainy laminated bull leather jacket฿319,000
- Printed cotton jersey T-shirt฿35,500
- Flatpack large belt bag฿44,000
- GG canvas baseball hat with crystals฿39,500
- Gucci Tag medium backpack฿66,500
- Leather biker jacket with Web detail฿278,500
- Cotton viscose jacket with python effect฿84,500
- Flatpack large belt bag฿50,500
- Men's Cupertino loafer฿33,100
- Stretch jersey T-shirt฿19,700
- Washed cotton denim pants฿39,500
- Gucci Essence Classic medium duffle bag฿84,500
- Cotton silk shirt with embroidery฿64,500
- Cotton blend denim pants฿37,100
- GG Marmont magnetic cord necklace฿11,700
- Men's Cupertino loafer฿34,300
- GG cotton canvas baseball hat฿19,700
- Gucci Tag small crossbody bag฿39,500
- Technical poplin zipped shirt฿84,500
- Horsebit chain bracelet฿30,300
- Gucci Essence Classic medium duffle bag฿84,500
- Technical silk poplin bermuda฿54,500
- Men's slip-on sneaker฿30,300
- Silk merino wool jacket฿169,500
- Silk merino wool pants฿56,500
- Cut GG Marmont belt฿19,900
- Men's Giovanni loafer฿35,900
- Printed stretch jersey T-shirt฿31,500
- Loose fit cotton blend denim pants฿37,100
- GG Marmont magnetic cord necklace฿12,900
- Men's loafer with Horsebit฿35,900
- Jackie Flap large crossbody bag฿119,500
- Seamless stretch nylon jersey tank top฿35,500
- Washed cotton denim pants฿34,300
- Men's Cupertino loafer฿33,100
- Washed cotton denim pants฿34,300
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.










































































































































































