Breakfast in Bed

In a room filled with florals, delicate gold-tipped china, and beautifully arranged breakfast trays, an 80s-styled campaign reveals the new high shine moisturizing Rouge De Beauté Brillant lipsticks.

The new Gucci Beauty lipstick collection is unveiled in a special film shot by Jordan Hemingway, in which the protagonist is seen lounging on a bed while watching an 80s-style commercial dedicated to the new lipsticks—available in 15 vibrant shades of reds, pinks, corals and natural shades. A hybrid lip color with a long-lasting dual-action formula, the lipstick delivers 24 hours of moisture and a beautifully pigmented shine. Images from the campaign, shot by Mark Peckmezian with art direction by Christopher Simmonds and creative direction by Alessandro Michele, immerse the viewer in a nostalgic scene showcasing elegant slim gold lipstick bullet, wrapped in a unique black and gold print inspired by vintage brooches.