In Florence’s Piazza della Signoria, Gucci has opened Giardino 25, the House’s new all-day café and cocktail bar.
Giardino 25 is the latest addition to Gucci Garden, the multidisciplinary collaborative and creative space designed by Creative Director Alessandro Michele that opened in January 2018.
The name, Gucci Giardino 25, speaks to its connection with Gucci Garden (giardino is the Italian word for garden) and includes a number that is meaningful to Alessandro Michele and often seen in his creations. Taking inspiration from one of the location’s previous tenants, a historical florist, the venue is characterized by a sense of wonder and harmonious contrasts, playing with the codes of the House and its Florentine surroundings, while drawing from the colors, scents and exuberance of a flower shop.
Giardino 25’s dual identity as a place to enjoy intimate daytime interludes and livelier after-hours happenings is reflected in its all-day menu, whose assorted offerings are prepared by an on-site kitchen that reverently embraces seasonality while drawing creativity from the Tuscan countryside.
At the helm is the Umbria-born Martina Bonci, whose passion for mixology began in her great grandmother’s kitchen with furtive sips of wine and was shaped by diverse experiences throughout Italy. Martina brings a distinctive line-up of balanced, colorful cocktails including the ‘Mémoire di Negroni’ – a tribute to the more than century-old Italian Negroni, said to have originated in Florence – characterized by creative inventiveness and high-quality ingredients, reflecting the core values of the House.