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ABOUT CRUISE 2026

A return to where it all began. Much more than just a beautiful backdrop, the Renaissance city of Florence is the birthplace of Gucci. Evocative of this homecoming, the fashion show was held at the Gucci Archive in Palazzo Settimanni, located within the heart of the renowned Santo Spirito district.

Along Oltrarno's Via delle Caldaie in Florence, the Gucci Archive is housed in the historic Palazzo Settimanni. Since the 1400s, the Palazzo has established itself as a symbol of the Renaissance city's culture and history. Over the centuries, the Palazzo was divided into leather workshops, becoming the ideal place for Guccio Gucci to set up production for his ever-expanding brand in 1953.

Palazzo Settimanni soon became the heart and soul of Gucci, a place where seasoned artisans honed their craft and young apprentices learned from the masters. Today, as the House's official archive, the Palazzo embodies Florence’s history while honoring Gucci's heritage story that began more than 100 years ago.

Discover more details about the show in the latest episode of the Gucci Podcast.

The House continues to draw from this city of perpetual spring, whose name derives from the Latin word for ‘to blossom.’ Florence is foundational to the culture of fashion and to Italy itself, where a stratification of histories allows the future to be built on the past.

In turn, at once universal and personal, Gucci embodies a variety of expressions, with its clothing and accessories, its particular style, adapted and evolved through generational shifts, moving from then to now and to the future, traveling through time. And if anywhere is Gucci’s ‘time machine,’ it is the Gucci Archive, a living, breathing space that informs the past, present and future of the House.

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