Odes to Passion

Interpreted as a force of passion, the Gucci Horsebit 1955 becomes the muse of the first chapter of ‘Mind Travelers.’ 

Unravelling the introspective journeys of its creative protagonists, ‘Mind Travelers’ is a new ongoing narrative series featuring the House’s archive-inspired Beloved lines. Poetry is interspersed with imagery to personify the spirit of each signature collection, including the Gucci Horsebit 1955. Defined by the equestrian emblem, the style appears alongside three talents as they live the words of poet Wu Ang. Global Brand Ambassador Chris Lee drifts through an instinctual music-led journey, model Cici Xiang channels the freedom and energy of the design through the candid beauty of nature, and writer Yan Hao is inspired to become her own force of nature in the various films captured by Greg Jiajie Lin. 

 Director: Zengwei Shen