A closer look on the makeup looks from the Cruise 2026 fashion show at the Gucci Archive in Florence.

At the Cruise 2026 show makeup looks followed an authentic approach to self-expression with natural beauty that was both contemporary and confident. On the runway, dewy, radiant complexions enhanced individual beauty, with subtle color on the cheeks and eyes brought out by the Palette de Beauté Quatuor and Gucci Glow Highlighter in 02 Frosted Lilac.

Lashes were defined with light layers of the Mascara L’Obscur and Le Magnétisme for added volume. Barely-there traces of color in rosewood, pink, and neutral tones left lips hydrated while the Rouge à Lèvres Mat in 509 was dappled on the cheeks as a blush on a selection of models. Drawing the eyes to points of light, the Éclat De Beauté Effet Lumière illuminated the face, lips, and eyelids.

As a final touch, a spray of The Alchemist’s Garden’s new Vanilla Firenze Eau de Parfum infused the air with a feeling of perpetual spring—a tribute to the unique spirit of Florence, the House’s founding city.