Look 2
Lookbook
Generation Gucci
Presented as a lookbook shot by Demna of an imaginary Gucci show that never happened, Generation Gucci represents his ongoing research into archival and visual codes across different eras of the brand’s history, seen through Demna’s lens. It combines different generations of product and imagery into one aesthetic narrative, anticipating his personal vision for the House, which will be revealed in February.
The collection will be available from April 2026.
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