Gucci and Tadanori Yoko
People & Events

Unveiling a special Art Wall on Teshima Island and ‘Mikan: Myself, Incomplete,’ an exhibition by the artist.

GG Obsession
Ad Campaigns

Emily Ratajkowski stars in the new campaign highlighting the House’s timeless emblem in Cannes.

Gucci in the Making: Gucci Softbit
Inspirations & Codes

In a visual journey, a new video traces the precise craftsmanship and skilled artisans behind the Gucci Softbit handbag.

Gucci Together <br> for Father’s Day
Ad Campaigns

Photographer Tina Barney captures the innate bonds between fathers and sons in the new Gucci Together campaign.

Cruise 2026
Fashion Shows

The House unveils its new collection at the historical Gucci Archive against the backdrop of Florence.

Parisian Memories
Inspirations & Codes

Across the City of Light, the new Gucci Softbit sets the pace with model Maya Wigram.

Gucci Lido
Ad Campaigns

The Gucci Lido campaign becomes a living tableau as friends embark on a seaside getaway defined by lightness and leisure.

Gucci: The Art of Silk
Inspirations & Codes

A deep dive into the evolution of Gucci’s silk scarves, ‘Gucci: The Art of Silk’ unveils a narrative of craftsmanship, creativity, and cultural influence, presented in a collector’s edition.

Gucci Together <br> for Mother’s Day
Ad Campaigns

The new Gucci Together campaign portrays shared stories and enduring connections, captured by Tina Barney for Mother’s Day.

Gucci | Bamboo Encounters
People & Events

Gucci | Bamboo Encounters reveals a special exhibition reimagining the House’s legacy of bamboo through the unique contributions of contemporary designers.

The 90 x 90 Project
Inspirations & Codes

A contemporary tribute to the House’s heritage in silk, the 90 x 90 project invites nine visionary artists to reimagine Gucci's silk scarves through five enduring themes.

Keep It Gucci: The Art of Silk
Ad Campaigns

A new campaign starring Julia Garner and lensed by photographer Steven Meisel celebrates the House’s storied silk scarves and their legacy within the House’s creativity.

Celebrating Gucci Bamboo: Decoding an Icon
People & Events

A curated gathering of guests at the opening of Gucci Bamboo: Decoding an Icon in Shanghai.

Gucci Bamboo: <br> Decoding an Icon
Inspirations & Codes

Gucci Bamboo: Decoding an Icon — a new exhibition celebrating the legacy of the Gucci Bamboo 1947 bag.

Crafting an Icon: <br> Gucci Jackie 1961
Inspirations & Codes

A new video explores the history and enduring craftsmanship that makes the Gucci Jackie 1961 one of the House’s most cherished handbags.

Crafting an Icon: <br> Gucci Horsebit 1955
Inspirations & Codes

A journey through craft and heritage—unveiling the refined artistry behind the Gucci Horsebit 1955 in a new video.

Crafting an Icon: <br> Gucci Horsebit 1953 Loafer
Inspirations & Codes

Watch as the journey of craftsmanship behind the Gucci Horsebit 1953 loafer unfolds in a new video.

Crafting an Icon: <br> Gucci Bamboo 1947
Inspirations & Codes

A special video showcases the artistry behind the Gucci Bamboo 1947, an icon brought to life by the House’s artisans.

The Spring Summer 2025 Campaign
Ad Campaigns

Where Light Finds Us, the new Spring Summer 2025 campaign, illuminates moments of connection and authenticity.

A Sunlit View
Ad Campaigns

Sunlit destinations with a cast including Global Brand Ambassador Ni Ni in the Gucci Eyewear campaign for Spring Summer 2025.