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Unfolding as a series of compelling portraits of real people in real places, the Cruise 2018 campaign is shot by iconic British rock star photographer Mick Rock.
The cast—friends of creative director Alessandro Michele—celebrate the genuine non-conformists and eccentrics. Set in ornate Roman apartments and neighborhood parks, Rock's candid representations of the subjects are captured in bright and intimate studio portraits. Seen through the famous lensman’s point-of-view, the charisma of the characters take front seat together with the elaborately-detailed and colorful Cruise 2018 collection. Rock, who documented the likes of Syd Barrett, Blondie and the Ramones, is also celebrated for his images of David Bowie during the artist’s Ziggy Stardust incarnation, and for creating memorable album covers including Lou Reed’s Transformer.

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Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
 

  • CREATIVE DIRECTOR: Alessandro Michele ART DIRECTOR: Christopher Simmonds PHOTOGRAPHER: Mick Rock VIDEO DIRECTOR: Chuck Grant
  • shop cruise 2018 collection
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Marina Cicogna
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Silvia Calderoni
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Chiara Mastroianni
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Barbara Alberti
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Rosa Gambino
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Miriam Leone
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Betani Mapunzo and Giulia Salvatore
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Matteo Zoppis and Sofia Mattioli
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Fabrizio and Stefano Occhipinti
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Valerio Sirna
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Mosè Auer-Nozza and Stefano Torossi
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Gabriele Lepera
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Alessandro Borghi
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Sonia Hang
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Lucio Corsi
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Lucrezia Valia
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Francesca Romana Fontana
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Silvia Calderoni
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Caterina de Renzis Sonnino
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Francesco Bianconi
Roman Rhapsody: the Cruise 2018 campaign.Roman Rhapsody
  • Ginevra Elkann
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