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The House Web continues to be incorporated in new ways.
GucciTotem combines heritage House codes with new symbols: pierced hearts, butterflies and the Gucci jacquard stripe.
ready to wear
The Web stripe continues to pay homage to the House's roots.
The butterfly is a symbolic emblem from the Gucci Garden.
Bow details set with sparkling crystals touch upon Renaissance inspired romance.
For the Cruise 2018 collection, the Web is repurposed with a contemporary edge.
Bright colors offset by subtle details help define the Gucci narrative.
The rose print lining and pink painted leather soles define vintage inspired silhouettes from the Cruise collection.
The Gucci bee—an archival code introduced by the House in the 1970s.
The past and present collide in the pairing of the bee and star motif as a gold thread embroidery.
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