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Debuting #TFWGucci, the House’s new collaborative art project in the digital space is a lineup of memes featuring the new Le Marché des Merveilles collection of watches.
Going live to coincide with Baselworld, the international watch fair, Gucci commissioned international artists curated by Alessandro Michele to develop original imagery featuring Le Marché des Merveilles timepieces. The images were then given to an emerging class of viral creators already famous on Twitter and Instagram to turn into new memes. The result is #TFWGucci “That Feel When Gucci”, a curated collection of captioned art by meme-makers including Amanda Charchian, Olaf Breuning, Less and Christto & Andrew, designed to help viewers express themselves online.
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Artists: Alec Soth, Amanda Charchian, Asger Carlsen, AUSTIN LEE, BENJAMIN LANGFORD, CHECKING INVOICES, CHRISTTO ANDREW, DAVID HENRY DONALD, DECORHARDCORE, EDOUARD TAUFENBACH, EGE ISLEKEL, EMILIANO PONZI, FLAMINIA VERONESI, GOTHSHAKIRA, JOHN TRULLI, JOHN YUYI, LESS, LOUKIA ALAVANOU, MARIANO PECCINETTI, MEATWRECK, NOVEMBER WONG, OLAF BREUNING, CASAFUTURA, PAULINA OLOWSKA, POLLY NOR, ROZALINA BURKOVA, VERENA SMIT, WILLIAM CULT, YOUVEGOTNOMALE.
Meme Creators: April Eileen Henry, John Trulli, Andrea Rojas, Derek Lucas, Sebastian Tribbie Matheson, Jessica Anteby, Nicole Argis, William Ndatila.
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