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Culture and Philanthropy

The promotion, protection and improvement of the quality of life and the socio-economic development of local, national and international communities are part of our business ethics. Each year, Gucci contributes to a variety of projects aimed at safeguarding women’s rights, supporting the arts, protecting children and promoting health.


In 2013, Gucci launched CHIME FOR CHANGE, a global campaign to convene, unite and strengthen the voices speaking out for girls and women around the world, with a focus on using innovative approaches to raise funds and awareness for Education, Health and Justice projects.

Together with Kering Foundation, Gucci is upfront in fighting violence against women.

Since 2005, Gucci has also contributed more than $20 million to UNICEF’s work, focusing on the “Schools for Africa” initiative which helps the most disadvantaged children, including girls, orphans and those living in extreme poverty, gain access to quality education. To date, this partnership has positively impacted the lives of more than 7.5 million children living in sub-Saharan Africa and China.

To mark 10 years of partnership and in support of UNICEF’s work, Gucci released the short film Growing Tall on June 2, 2015. Narrated by children, teachers and parents in a rural community in Mozambique, the film highlights progress made in education over a decade, and illustrates the power of education to transform lives, particularly for girls and women.

Gucci and the arts

Gucci has made a long-term commitment to preserving the legacies of visionary filmmakers from the past, to supporting contemporary filmmakers of today, and to celebrating the achievements of women from all disciplines of the film industry.

Gucci’s commitment includes:

  • Ongoing collaborations with Martin Scorsese’s Film Foundation

  • The creation of the Gucci Tribeca Documentary Fund, together with the Tribeca Film Institute, to support the filming of feature-length documentaries that highlight key issues of social importance around the world.

  • In 2011, The Kering Foundation joined the Gucci Tribeca Documentary Fund through the creation of the Spotlighting Women Documentary Award. The Award expands the reach of the Gucci Tribeca Documentary Fund by annually awarding additional funding to projects that illuminate the courage, compassion, extraordinary strength of character and contributions of women from around the world.

Gucci is also Main Sponsor of the Exhibit: PRINCE OF DREAMS - The Medicis’ Joseph Tapestries by Pontormo and Bronzino. After150 years, 20 exquisite Renaissance tapestries from the 16th century commissioned by Cosimo I de’ Medici reunited. Through this sponsorship in the occasion of Expo 2015, Gucci confirms its role as a Made in Italy ambassador.

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