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To create Gucci Bloom’s rich white floral fragrance, creative director Alessandro Michele selected ingredients with master perfumer Alberto Morillas to express his idea of an abundant, beautiful garden.
Inside the scent a trio of essences create a new olfactory narrative. Instead of a classical pyramid construction–top, heart and base notes–Gucci Bloom opens fully at once with noble and rare flowers. Tuberose absolute harvested from India is interlaced with Jasmine bud extract to leave a fresh white petal perfume on the skin. Rangoon Creeper, used in fragrance-making for the first time, is a vine from South India that changes from white to pink to red when it blooms and has a slightly powdery feminine floral fragrance. 
Alberto Morillas: When we started to create this fragrance together, we had this dream: an imaginary garden. 
Alessandro Michele: It’s true. The most important thing was also to really feel the green inside, the garden. Because I didn’t want to smell something that is just a perfume. 
Alberto Morillas: A beautiful garden, a type of Eden. I started with this Jasmine sambac from India, Tuberose and Musk. And Rangoon Creeper, which adds richness to Gucci Bloom. 
 
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Master perfumer Alberto Morillas and Alessandro Michele discuss the natural ingredients inside new scent Gucci Bloom.A Beautiful Garden

"A beautiful garden, a type of Eden. I started with this jasmine sambac from India, tuberose and musk. And Rangoon Creeper, which adds richness to Gucci Bloom." Alberto Morillas Master perfumer

Master perfumer Alberto Morillas and Alessandro Michele discuss the natural ingredients inside new scent Gucci Bloom.A Beautiful Garden
 

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