Exuberant hues set the tone as the House presents a special capsule collection full of playful and refined iterations of the rabbit in a campaign that anticipates Spring’s arrival.
A convivial and joyful moment culminates in a fantastical field of flowers as a cast of characters searches for the small creatures of the forest. Vibrant colors raise the energetic vibration while petals flutter all around, rabbits hop about, and each protagonist looks up to the sunrise, heralding the dawn of a new year.
Within this festive setting, Gucci’s special capsule collection dedicated to the Year of the Rabbit comes to the fore. A fanciful use of color, print, and embellishment defines the wide-ranging wardrobe, echoing the whimsical narrative that runs through the House’s history and the festive spirit of the occasion celebrating the beginning of Spring.
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