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Returning to the Gucci Beauty Network, where age, identity and looking perfect are obsolete, the second chapter of the campaign presents Rouge à Lèvres Mat.
The lipstick marks on the teacup and glass are a nod to outdated standards, a world in which lips have to remain perfectly made up. The new lipstick collection features 28 new shades with a clear, gelling soft wax base that works in harmony with the pigments to create an intense vivid tone with a matte finish – all in one stroke. Ideated by Alessandro Michele the matte lipstick campaign is photographed by Martin Parr, video direction by Sean Vegezzi, with art direction by Christopher Simmonds.
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The second chapter of #GucciBeautyNetwork introduces the new matte lipstick collection. Presenting Gucci Matte Lipstick
 

The second chapter of #GucciBeautyNetwork introduces the new matte lipstick collection. Presenting Gucci Matte Lipstick
The second chapter of #GucciBeautyNetwork introduces the new matte lipstick collection. Presenting Gucci Matte Lipstick
The second chapter of #GucciBeautyNetwork introduces the new matte lipstick collection. Presenting Gucci Matte Lipstick
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