The limited edition Gucci Flora Gorgeous Gardenia is captured alongside the full Gucci Flora fragrance collection in a new campaign shot by Pierre et Gilles in their inimitable photo-painting hybrid style. Referencing art history and pop culture, the artistic duo unveil the inspiration behind the celestial imagery.
Which is the concept of Gucci Flora campaign?
The floral composition of the perfume, rich and inspiring, a dream garden of white gardenias, naturally transports us to a dreamlike universe inspired from the Viennese painter Hans Zatzka. This creative universe is also very close to that of Alessandro Michele.
Model Unia Pakhomova has a unique kind of beauty. How was having her as the protagonist of the campaign?
Unia is very mysterious, like an angel fallen from heaven. We were very impressed by her beauty. We had loved her style for a long time and when Gucci suggested her name to embody the campaign, we didn't hesitate. We were very thrilled to work with her.
How this campaign meets your vision and your work?
Gucci trusted us and gave us the freedom to be truly ourselves in our creation. There is a real inspiration between our universe and Gucci's. It was exciting, a very beautiful adventure, a beautiful encounter.
Flowers are at the heart of many of your works, why?
We often use the flowers in our works. They are an element we like to play with, beautiful, generous, colorful. They are a real and inexhaustible inspiration for us, and they were also ideal to illustrate this perfume with a floral olfactive composition.
What is the common point between olfactory creation, painting and photography in your opinion?
For us, perfume creators, the "noses", are artists, just like a painter. That’s why we have enjoyed the exciting experience of illustrating the richness of a fragrance through an image, and that it becomes our source of inspiration.