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Gucci Bloom

Introducing the first women's fragrance

by Alessandro Michele

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Gucci Bloom Acqua di Fiori

Intensely green and fresh, Gucci Bloom Acqua di Fiori celebrates the joy and energy of youth. A new accord of Galbanum and dainty Cassis buds blend with the notes of the original Gucci Bloom, swirling together to create pure, spirited emotion.

A Beautiful Garden

Blossoming like a thriving garden, Gucci Bloom’s notes include Tuberose absolute, Jasmine bud extract and Rangoon Creeper, a flower that changes from white to red when it blooms. See the campaign starring Dakota Johnson, Petra Collins and Hari Nef.

The Inspiration

“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything,” Alessandro Michele.

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