Two letters encoded with the House’s century-old DNA take on new meaning in the gaming arena. The parting salutation of sportsmanship, "GG" or “Good Game” becomes the name and motto for Gucci’s ventures into virtual worlds as it creates hubs for play, self-expression, talent, freedom, and individuality.
Celebrating the GG connection between Gucci and the world of gaming, the House presents a limited-edition selection of items defined by the emblematic motif of Gucci Good Game.
Rooted in the vision of Good Game, Gucci Town is an ever-evolving digital destination on Roblox for the Gucci Community to congregate and experience the kaleidoscopic creativity of the House.
An initiative created by Gucci and FACEIT under the impetus of Good Game, the Gucci Gaming Academy is a program designed to support the development of up-and-coming gaming talent and help accelerate their path to pro.
As the House expands beyond the boundaries of its own universe under the manifesto of Good Game, it seeks to craft the unexpected across various gaming platforms.