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 Eyeing warm-weather getaways, the House presents a new selection.
Against the backdrop of Provincetown, Massachusetts—the Summer escape of choice for many creatives since the turn of the century—the Gucci Towards the Sun selection’s easy-going cadence is amplified as a cast of vacationers partake in the activities offered by the quaint "Cape Cod" haven. Pattern defines the selection, from the all-over GG monogram to the seersucker and houndstooth enriching handbags, shoes, and accessories woven from a raffia-effect material, as well as the postcard prints that sweep across ready-to-wear. With bold pops of color and light materials, the selection calls the contemporary wardrobe closer and closer towards the sun.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Julie Greve
Make up: Lauren Reynolds
Hair: Alex Brownswell
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Eyeing warm-weather getaways, the House presents the Towards the Sun selection in a new campaign set in Provincetown—a seaside haven for creatives. Looking ‘Towards the Sun’
 

Eyeing warm-weather getaways, the House presents the Towards the Sun selection in a new campaign set in Provincetown—a seaside haven for creatives. Looking ‘Towards the Sun’
Eyeing warm-weather getaways, the House presents the Towards the Sun selection in a new campaign set in Provincetown—a seaside haven for creatives. Looking ‘Towards the Sun’
Eyeing warm-weather getaways, the House presents the Towards the Sun selection in a new campaign set in Provincetown—a seaside haven for creatives. Looking ‘Towards the Sun’
Eyeing warm-weather getaways, the House presents the Towards the Sun selection in a new campaign set in Provincetown—a seaside haven for creatives. Looking ‘Towards the Sun’
Eyeing warm-weather getaways, the House presents the Towards the Sun selection in a new campaign set in Provincetown—a seaside haven for creatives. Looking ‘Towards the Sun’
Eyeing warm-weather getaways, the House presents the Towards the Sun selection in a new campaign set in Provincetown—a seaside haven for creatives. Looking ‘Towards the Sun’
Eyeing warm-weather getaways, the House presents the Towards the Sun selection in a new campaign set in Provincetown—a seaside haven for creatives. Looking ‘Towards the Sun’
 

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