The Gucci Cosmogonie Campaign

Myriad marvels come together in the House’s latest campaign to present the Cruise 2023 collection, illuminating connections between pasts and futures.

Against the backdrop of the historic Castel del Monte in Italy, previously unknown configurations of elevated elegance walked the runway as elements from distant eras and geographies came together in shining visions of the contemporary.

In the campaign, another constellation is set in orbit, one that connects the extreme realism of Flemish Renaissance portraiture with an imaginary rendering of a vibrant skyscape. The defining props of poets, scholars, astronomers, philosophers, and mathematicians placed throughout hint at the countless inspirations woven through the collection, defining a universal language of encounters, stories, forms, and proportions. 

It is this connective structure that further illuminates the poetic fête of colors, silhouettes, and references. Sixteenth-century ruffs, Victorian-inspired boots, silhouettes from the forties, 1970s optical patterns, the new Aphrodite bag, and more come together in magical encounters to launch the narrative of the House into the stars.

Art Director: Christopher Simmonds 

Photographers & Directors: Mert & Marcus