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Palm trees swaying against a blue sky, women tanning on loungers by La Promenade de la Croisette, and the Gucci tribe amongst it all wearing colourful pieces from Cruise 2019.
Martin Parr captures scenes in Cannes for Gucci’s limited-edition photographic book ‘WORLD (The Price of Love)’ named after the song by British post-punk band New Order. France’s famous seaside town setting mixed perfectly with the characters dressed in the collection to create vivid images for the book, according to the documentary style British photographer, who spoke more about the shoot below.
 
What spirit were you trying to capture from Cannes and the Côte d’Azur in the photos?
I was trying to capture the spirit of Cannes and how I believe the general public see or understand it, and combine it with the back drop of the Gucci Cruise 2019 collection and our characters.

How does the famous French holiday destination compare to other seaside locations—are there some similar aspects between Cannes and New Brighton?
Cannes by nature is always a bit posh, so that is quite a different to location if compared to say New Brighton in the UK that I have shot many times,  I always play to be strengths of the location and what is naturally visible or happening at that time.

When was the last time you shot there and how has it changed?
I believe I first came to Cannes 25 years ago to shoot the Film Festival, that week in May is always something quite different to the rest of the year in Cannes, it was crazy then and I am sure it’s even crazier now, I don’t think it’s really changed in its essence, however there is a larger diversity of people from around the world there now.

How did you want to convey the clothes from the collection as part of the image?
I try to incorporate the Gucci clothing and our characters into the backdrop of Cannes… it’s the sort of person that you would really see there.

The limited edition book will be available at the newly opened Gucci Wooster Bookstore in New York, the Gucci Garden in Florence, Dover Street Market and www.ideanow.online/store.
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Photographer Martin Parr on ‘WORLD (The Price of Love)’, a limited-edition book in collaboration with Gucci. WORLD (The Price of Love)
 

Photographer Martin Parr on ‘WORLD (The Price of Love)’, a limited-edition book in collaboration with Gucci. WORLD (The Price of Love)
Photographer Martin Parr on ‘WORLD (The Price of Love)’, a limited-edition book in collaboration with Gucci. WORLD (The Price of Love)
Photographer Martin Parr on ‘WORLD (The Price of Love)’, a limited-edition book in collaboration with Gucci. WORLD (The Price of Love)
Photographer Martin Parr on ‘WORLD (The Price of Love)’, a limited-edition book in collaboration with Gucci. WORLD (The Price of Love)
Photographer Martin Parr on ‘WORLD (The Price of Love)’, a limited-edition book in collaboration with Gucci. WORLD (The Price of Love)
Photographer Martin Parr on ‘WORLD (The Price of Love)’, a limited-edition book in collaboration with Gucci. WORLD (The Price of Love)
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