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Unfolding as a series of compelling portraits of real people in real places, the Cruise 2018 campaign is shot by iconic British rock star photographer Mick Rock.
The cast—friends of creative director Alessandro Michele—celebrate the genuine non-conformists and eccentrics. Set in ornate Roman apartments and neighborhood parks, Rock's candid representations of the subjects are captured in bright and intimate studio portraits. Seen through the famous lensman’s point-of-view, the charisma of the characters take front seat together with the elaborately-detailed and colorful Cruise 2018 collection. Rock, who documented the likes of Syd Barrett, Blondie and the Ramones, is also celebrated for his images of David Bowie during the artist’s Ziggy Stardust incarnation, and for creating memorable album covers including Lou Reed’s Transformer.

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  • CREATIVE DIRECTOR: Alessandro Michele ART DIRECTOR: Christopher Simmonds PHOTOGRAPHER: Mick Rock VIDEO DIRECTOR: Chuck Grant
  • shop cruise 2018 collection
  • Marina Cicogna
  • Silvia Calderoni
  • Chiara Mastroianni
  • Barbara Alberti
  • Rosa Gambino
  • Miriam Leone
  • Betani Mapunzo and Giulia Salvatore
  • Matteo Zoppis and Sofia Mattioli
  • Fabrizio and Stefano Occhipinti
  • Valerio Sirna
  • Mosè Auer-Nozza and Stefano Torossi
  • Gabriele Lepera
  • Alessandro Borghi
  • Sonia Hang
  • Lucio Corsi
  • Lucrezia Valia
  • Francesca Romana Fontana
  • Silvia Calderoni
  • Caterina de Renzis Sonnino
  • Francesco Bianconi
  • Ginevra Elkann
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