Introducing 1921, a new eau de parfum part of The Alchemist’s Garden collection to celebrate the House’s 100th anniversary.
Created around the distinctive Neroli Flower, blended with the Limone Cedrato fruit from Florence, the new scent is a tribute to the beautiful city where Gucci was born a century ago – hence the evocative name, 1921.
Inspired by the bottles found on the wooden shelves of a vintage apothecary, curious pharmacy jars and the first perfumery containers, The Alchemist’s Garden 1921 bottle comes in a transparent green glass, as an homage to one of the House’s emblematic colours.
The new fragrance is captured in a special campaign by Colin Dodgson, with creative direction by Alessandro Michele and art direction by Christopher Simmonds. Here, the perfume bottles are surrounded by a treasure trove of lush foliage, plant cuttings and antiques, in addition to scientific flasks and gardening tools that suggest on- going experimentation.
A customizable collection of eaux de parfum, perfumed oils and acque profumate (scented waters), The Alchemist’s Garden is inspired by the art of alchemy: all scents are built around a hero ingredient and can be layered together to create unique combinations.