Gucci Gift: The Holiday Campaign

From The Savoy hotel in London to a snowy mountain getaway and a cozy home for the holidays, the last stop of the Gucci Gift campaign travels back to the House’s founding city, where it all began. 

An inimitable cast, comprising an array of Global Brand Ambassadors and friends of the House, is portrayed – at times with their loved ones - within intimate vignettes set against diverse backdrops. Envisioned by Creative Director Sabato De Sarno, the Gucci Gift campaign tells an evocative story of love as joyful moments shared with those we call family, whether by birth or by choice, become meaningful memories. Distinctive chapters play out in a jubilant crescendo, each telling their own unique story, thematically and aesthetically, while seamlessly interconnected to the next, bound by the campaign’s overarching narrative of togetherness and love. 

Creative Director: Sabato De Sarno