Young farmer-punks appear in a surreal, mythological world, where an agricultural landscape and the changing weather emphasize the power of nature.
The Cruise 2019 campaign shot by Glen Luchford pictures a rural community where animals and people co-exist in harmony. Animals including a tiger, elephant, ostrich, sheep and llama depart for a wooden ark together with the characters from the campaign wearing the new collection by Alessandro Michele.
Art Director: Christopher Simmonds
Creative Director: Alessandro Michele
Photographer: Glen Luchford
‘Big City’ Sonic Boom
Writer: Peter John Kember © Universal Music Publishing Ricordi Srl.