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Packaging

Choose the perfect unboxing experience for you

The House signature packaging comes in Rosso Ancora – a distinctive color chosen by Creative Director, Sabato De Sarno, to mark the beginning of Gucci's new creative chapter.

Whether it’s a gift for someone else or yourself, give your order a personalized feel with our gifting options.

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Gucci reusable online exclusive cotton canvas bag with Gucci logo in white.
Online Exclusive Tote

The signature Gucci box comes with a cotton canvas tote bag, a complimentary piece that can be used again and again.

Gucci Rosso Ancora envelope for gift messages, it is decorated with the white Gucci logo on the front.
Personalized Message

Add a personal touch by writing a note that will be included inside your order.

Gucci Rosso Ancora

Gucci's history is filled with the color red, from The Savoy hotel's staff elevator where our founder Guccio Gucci worked as a porter to the lining of the first Jackie handbag. Introduced in Creative Director Sabato De Sarno’s debut collection, Rosso Ancora represents the House’s new creative chapter.

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