It builds and builds, for eyes that are everything.
Alessandro Michele’s beauty vision for eyes takes shape with L’Obscur (meaning intensely dark): a new buildable mascara for the bold, the bright and the beautiful featuring a uniquely shaped brush and formula to grip lashes and create distinct results.
Appearing as an 80s style commercial break interrupting the lead protagonist as he bathes happily watching TV, the dream-like campaign conveys the message that authentic beauty lies in imperfection. Directed by Sean Vegezzi and photographed by Martin Parr with art direction by Christopher Simmonds and creative direction by Alessandro Michele, the narrative merges references from vintage Hollywood to surrealism and an 80s aesthetic with two different looks—a classic one and a bold one—modelled by Mae Lapres and Dani Miller.
An object of beauty and desire, the mascara features an ultra-rich creamy texture in one pure intense black shade, and a long-wearing finish of up to twelve hours.