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Immersed in a dark atmosphere, a delicate light illuminates the faces who wear #GucciHallucination’s T-shirts and sweatshirts featuring Ignasi Monreal’s artful illustrations.
For the campaign, photographer Julia Hetta’s portraits evoke the Dutch old master paintings, Caravaggio, and the Pre-Raphaelite movement. A collection of obscure objects is seen inside the frames, including an hourglass and a flying fish—which the photographer notes refers to the work of Hieronymus Bosch.

Exclusively online, the limited edition collection of 200 T-shirts and 100 sweatshirts available in each of the nine designs, feature a special numbered label.


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Inspired by a mix of art periods and painters, Julia Hetta photographed the campaign for the #GucciHallucination collection. The #GucciHallucination Collection
 

Inspired by a mix of art periods and painters, Julia Hetta photographed the campaign for the #GucciHallucination collection. The #GucciHallucination Collection
Inspired by a mix of art periods and painters, Julia Hetta photographed the campaign for the #GucciHallucination collection. The #GucciHallucination Collection

“My photography is a photography close to the art of painting and Ignasi and I share the surreal aspect of looking to the world”. Julia Hetta

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