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Good Game
GG is Good Game
Two letters encoded with the House’s century-old DNA take on new meaning in the gaming arena. The parting salutation of sportsmanship, "GG" or “Good Game” becomes the name and motto for Gucci’s ventures into virtual worlds as it creates hubs for play, self-expression, talent, freedom, and individuality.
Gucci Town
Rooted in the vision of Good Game, Gucci Town is an ever-evolving digital destination on Roblox for the Gucci Community to congregate and experience the kaleidoscopic creativity of the House.
Gucci Gaming Academy
An initiative created by Gucci and FACEIT under the impetus of Good Game, the Gucci Gaming Academy is a program designed to support the development of up-and-coming gaming talent and help accelerate their path to pro.
Community and Creativity
As the House expands beyond the boundaries of its own universe under the manifesto of Good Game, it seeks to craft the unexpected across various gaming platforms.
Gucci Arcade
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