Opening its doors, a new temporary store in Milan housing the Gucci Décor collection.
Spread over two floors in 19 Via Santo Spirito, the boutique showcases new releases and established pieces from the Gucci Décor collection of furniture, furnishings and decorative items designed by Alessandro Michele. Inaugurated during the furniture fair Salone del Mobile 2019, the temporary store will remain open until June. The Gucci App celebrates Gucci Décor with a duo of special functions. An augmented reality technology enables customers to see what pieces from the Gucci Décor Collection will look like in their own spaces, and in another, users can discover spots around Milan—including Richard Ginori, Piazza Duomo and Piazza Affari—where Gucci Décor products become virtual sculptures on screen together with a story about the piece and location.