Dedicated to those seeking the unexpected in travel and experiences, unveiling new Gucci Places.
The very first Gucci Place, debuted in July was Chatsworth in Derbyshire, England, where Gucci sponsored the House Style exhibition, a fashion retrospective of Chatsworth’s aristocratic residents. The stately home was also the setting of the Gucci Cruise 2017 advertising campaign. Mapped from curious corners of the world, the lineup of new locations include: Castello Sonnino, a family home, a historical wine estate and an international educational center, 20 kilometers from Florence, situated in the hills of the Chianti wine region in Tuscany; Maison Assouline, London’s cultural concept store, an oasis of culture and style in the heart of bustling Piccadilly; the Los Angeles County Museum of Art (LACMA) which in 2011 launched the first annual Art + Film Gala, for which the House has been the presenting sponsor; Bibo restaurant, in Hong Kong, an extraordinary location with a 1930s feel. More Gucci Places are: Waltz store in Tokyo, Japan, the ultimate destination for retro music, magazines and stereo paraphernalia; Biblioteca Angelica in Rome, founded in 1604, the first public library in Europe.
A dedicated guide to each Place for travelers is on the Gucci App. A push notification is sent when a user is near a location, so they can check in and win a specific badge. Collect the badges of all Gucci Places, and share them on social media. Users can also access info to contact a Place, visit its website and discover its calendar of events.
An exclusive selection of products from the Gucci Courrier collection will feature special patches inspired by each Gucci Place, that reference the location.