Channelling the same unconventional spirit as the soon-to-be launched campaign, Gucci hosted a party in LA’s Hollywood Forever Cemetery to announce the new faces of its Gucci Guilty fragrances.
The campaign’s stars, Academy Award-winning actor Jared Leto together with new testimonial, multi-platinum singer songwriter Lana Del Rey, attended the event together with creative director Alessandro Michele. Courtney Love was also there, recording the night as it unfolded on the Stories of Gucci Beauty’s Instagram account. The singer songwriter and actress has a guest appearance in the new campaign directed by Glen Luchford. Hollywood Forever Cemetery has a special connection to the House and Alessandro Michele, after he attended a party there in honour of Johnny Ramone, it inspired pieces from the Gucci Spring Summer 2017 collection. The landmark is also a setting in scenes from the video of the new Gucci Guilty campaign, to launch worldwide in January 2019.
Images courtesy by Brad Elterman.