The Ritual

Unveiling what lies behind the curtains, Alessandro Michele invited the audience of the women’s Fall Winter 2020 collection to see creativity at work in the fashion show.

The backstage was at the entrance: hairdryers whirring and makeup artists carefully applying the new mascara Gucci Mascara L’Obscur on models—a mise en scène that was part of the show. Inside a circular glassed structure in the middle of the space, the design team, dressed in grey uniforms with labels that read ‘Façonnier de Rêves’ (Maker of Dreams), dressed 60 models.
The collection touched on Alessandro Michele’s passion for whimsical children’s wear details. Delicate embroidered collars, trimmed in lace, embellished transparent dresses; Mary Jane style patent shoes were crafted with platform heels. Other looks featured suiting in check wools with flared pant legs, gowns with tiers of ruffled lace, and headbands with floral Liberty prints. Bags included the archival Jackie and the Gucci 1955 Horsebit bag in a new top handle shape.