Directed and shot by artist Petra Collins, the #FloraFantasy campaign featuring Miley Cyrus is a journey through a candy pink world, inspired by Japanese anime and filled with pop references.
Multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus is the protagonist of the story, surrounding herself with perfectly groomed white poodles and soft Persian cats. Outside a home complete with a white picket fence and neatly tended flowerbeds, Miley is pictured in the garden before escaping to the beach where she’s playing her electric guitar.
Harking back to rock icons in the past while being native to the present, Miley is the perfect embodiment of a generation driven by authenticity and self-expression. Scenes tinted with pastel hues create the film’s surreal spirit and draw the viewer into an anime dream, a Flora Fantasy that moves from real life to another dimension altogether. As Miley transforms into an illustrated character, the viewer is transported into an imaginative world where nature springs to life. Miley becomes her true self again as the new Gucci Flora Gorgeous Gardenia Eau de Parfum bottle takes center stage, among colorful flowers.
Written by Jacqueline Blake (PRS), Caroline Askew (PRS), Conall Ronan Fitzpatrick (PRS)
Published by Wixen Music UK Ltd (PRS)
Produced by Omer Fedi & Blake Slatkin
Performed by Miley Cyrus