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Characters tap dance and perform in sync in various glitzy sets including grand theatre stages and surreal dreamscapes.
The campaign shot by Glen Luchford is an homage to the beginnings of celebrity culture and the golden age of Hollywood musicals, focusing on the joyful and playful spirit of the era. In gowns with long shimmering beads and sequin suits from the Spring Summer 2019 collection, characters impersonate famed stars from the 40s and 50s. Captured in grand theatres or on movie sets, the images mimic some of the greatest movies of all times including ‘There's No Business Like Show Business’ the 1954, 20th Century-Fox musical-comedy-drama and ‘Singin’ in the Rain,’ the 1952 musical-romantic comedy.

Music: 'THERE’S NO BUSINESS LIKE SHOW BUSINESS' by Irving Berlin
© Berlin Irving Music Corp.
Courtesy of Twentieth Century Fox Film Corporation

AN AMERICAN IN PARIS, SINGIN’ IN THE RAIN, THE BAND WAGON: TM & © Turner Entertainment Co.  (s19)
COVER GIRL © 2019 Columbia Pictures Industries, Inc. All Rights Reserved.
THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
GENTLEMAN PREFER BLONDES © 2019 Twentieth Century Fox Film Corporation.
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Showtime: an homage to the golden age of Hollywood musicals.Showtime
Showtime: an homage to the golden age of Hollywood musicals.Showtime
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