gucci première campaign

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Eau de Parfum

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Blake Lively, the face of the original Gucci Première Eau de Parfum reprises her role for the new, softer Eau de Toilette. Again photographed by Mert Alas and Marcus Piggott, Blake brings her own brand of feminine strength and assurance to the scent. 

Lively observes that glamour does not have to be the preserve of a big night or grand event, saying,  “while Gucci Première represents a red carpet moment or a big night out, the new Eau de Toilette version is softer. It has all the great presence of the original, but dialled down and freshened up. This new fragrance announces that you have strength and are happy in your own skin. I really love that. It’s for the woman that I’ve always aspired to be. Every day.”


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free two day shipping and free returns

free two day shipping

free two day shipping will be offered for online orders placed between April 27, 2015 and May 5, 2015 to destinations within the continental united states. this offer will only be applicable to purchases made on the u.s. gucci.com website, is non-transferable, and is not valid on orders placed before April 27, 2015.

to estimate the total delivery time for your purchase, please allow up to two business days to process your order for shipment, in addition to the time indicated by your preferred shipping method.

Orders placed by May 5th, for immediately available items only, are expected to be delivered by May 10th.


free returns

for a limited time, free return shipping will be offered for online orders shipped between april 1, 2015 and may 6, 2015 and returned from within the continental united states. free return shipping is not available for alaska, hawaii and puerto rico at this time.

full-price merchandise must be returned within 30 days from the date of delivery to gucci.com or to a gucci boutique within the united states. However, all paypal purchases must be returned exclusively to gucci.com.

sale merchandise and corporate gifts must be returned exclusively to gucci.com within 10 days from the date of delivery.

beauty products may be returned if unopened and in the original cellophane wrapping within 10 days from the date of delivery.

merchandise cannot be returned to department stores.

For our complete return policy, please refer to the assistance section