gucci première advertising

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Eau de Parfum

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Blake Lively, the face of the original Gucci Première Eau de Parfum reprises her role for the new, softer Eau de Toilette. Again photographed by Mert Alas and Marcus Piggott, Blake brings her own brand of feminine strength and assurance to the scent. 

Lively observes that glamour does not have to be the preserve of a big night or grand event, saying,  “while Gucci Première represents a red carpet moment or a big night out, the new Eau de Toilette version is softer. It has all the great presence of the original, but dialled down and freshened up. This new fragrance announces that you have strength and are happy in your own skin. I really love that. It’s for the woman that I’ve always aspired to be. Every day.”


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saturday delivery now available

Orders placed with Saturday deliveries are expected to be delivered on Saturday if placed by 1PM(EST) on Friday, subject to the following conditions:

If an order is placed after 1PM(EST) on Friday, it is expected to be delivered on the Saturday of the following week, as indicated during the checkout process. Saturday deliveries cannot be made on holidays.

Saturday delivery service is only available for item(s) in your order that are immediately available. Item(s) that are not immediately available will be placed on a priority waiting list and will be shipped with free ground service once they become available for shipment. To ensure Saturday delivery, please confirm that your shipping address can accommodate Saturday deliveries. Saturday delivery is not available for hawaii, alaska or puerto rico at this time.

For additional information, please refer to the assistance section.

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free shipping

free ground shipping will be offered for online orders placed between september 1, 2014 and september 30, 2014 to destinations within the continental united states. this offer will only be applicable to purchases made on the u.s. Gucci.com website, is non-transferable, and is not valid on orders placed before september 1, 2014.

to estimate the total delivery time for your purchase, please allow up to two business days to process your order for shipment, in addition to the time indicated by your preferred shipping method.

free returns

for a limited time, free return shipping will be offered for online orders shipped between august 11, 2014 and november 16, 2014 and returned from within the continental united states. free return shipping is not available for alaska, hawaii and puerto rico at this time.

full-price merchandise must be returned within 30 days from the date of delivery to Gucci.com or to any Gucci boutique within the United States. however, all PayPal purchases must be returned exclusively to Gucci.com.

sale merchandise and corporate gifts must be returned exclusively to gucci.com within 10 days from the date of delivery. such merchandise may not be returned to any gucci boutique.

beauty products may be returned if unopened and in the original cellophane wrapping within 10 days from the date of delivery.

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for our complete return policy, please refer to the assistance section.