gucci première campaign

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Eau de Parfum

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Blake Lively, the face of the original Gucci Première Eau de Parfum reprises her role for the new, softer Eau de Toilette. Again photographed by Mert Alas and Marcus Piggott, Blake brings her own brand of feminine strength and assurance to the scent. 

Lively observes that glamour does not have to be the preserve of a big night or grand event, saying,  “while Gucci Première represents a red carpet moment or a big night out, the new Eau de Toilette version is softer. It has all the great presence of the original, but dialled down and freshened up. This new fragrance announces that you have strength and are happy in your own skin. I really love that. It’s for the woman that I’ve always aspired to be. Every day.”


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Complimentary shipping and gift wrapping

Complimentary shipping

free ground shipping will be offered for online orders placed between may 6, 2015 and may 31, 2015 to destinations within the continental united states. this offer will only be applicable to purchases made on the u.s. Gucci.com website, is non-transferable, and is not valid on orders placed before may 6, 2015.

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complimentary  gift wrapping

All Gucci.com orders come with complimentary gift wrap. Products are tissue wrapped and enclosed in a signature Gucci gift box that is tied with a Gucci satin ribbon. Gucci gift boxes are only available for products 18" x 18" x 8" and smaller. For larger items, we will include a signature Gucci gift bag with your shipment. A personalised gift message can be added to gift orders and prices can be excluded from the order invoice when completing the online checkout at Gucci.com.

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