guilty black advertising

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For the Gucci Guilty Black print campaign, renowned fashion photographers Mert & Marcus continue their collaboration with Gucci.

In this chapter of the Gucci Guilty story, the protagonists are seen in a series of provocative images. Washes of red and green light recall both the House’s signature web and the vibrant colors of the fragrance bottles. The final effect: thrilling and contemporary.
 
“We see the couple at night, in flagrante, washed in electric green and red neon,” says Mert Alas. Marcus Piggott adds, ”The aura is raw and compelling. Very modern, very sexy, very Gucci.”


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