Partnership History

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Since the Gucci partnership with UNICEF began in 2005, Gucci has committed over USD 15 million to support UNICEF HIV/AIDS and education initiatives in sub-Saharan Africa and China. Globally 61 million children of primary school age do not have access to safe schools and a quality education.  This significant donation, and increased scale and scope of the company’s support over an eight-year period, is a testament to the company’s belief that education is a gift forever and that every child has the right to reach his/her fullest potential through a quality education.   Gucci is one of the largest corporate donors to UNICEF’s ‘Schools for Africa’ initiative and the first global corporate partner to support the new UNICEF “Schools for Asia” initiative,  which launched in 2012 to provide access to quality basic education for disadvantaged children across Asia and the Pacific.

UNICEF/ HQ04-0496/Louise Gubb

Gucci began its partnership with UNICEF through support of UNICEF’s life-saving treatment, care and prevention programs for orphans and vulnerable children in sub-Saharan Africa, where nearly 16 million children have been orphaned by the HIV/AIDS pandemic.

UNICEF/ HQ06-2267/Giacomo Pirozzi

Over time, the partnership – the most extensive philanthropic partnership in Gucci’s history – has evolved to focus on support for education programs through UNICEF’s ‘Schools for Africa’ initiative, and ‘Schools for Asia’ initiatives, which aim to increase access to quality basic education for millions of children in Africa and Asia, with a special emphasis on helping the most disadvantaged – girls, orphans, children living in extreme poverty and other vulnerable children. ‘Schools for Africa’ is a UNICEF initiative founded in 2004 in partnership with the Nelson Mandela Foundation and the Peter Kramer Stiftung. Following its success with more than 12 million children benefiting from increased access to quality education in Africa, UNICEF launched “Schools for Asia” in 2012.

UNICEF/ HQ06-2268/Giacomo Pirozzi

Funds from the first eight years of the Gucci / UNICEF partnership are supporting important UNICEF programs in sub-Saharan Africa and China, through the ‘Schools for Africa and Asia initiatives, and several HIV/AIDS initiatives, including:
•    Constructing and rehabilitating schools
•    Increasing the number of Child-Friendly Schools, offering a safe and protective environment where children can learn and play
•    Equipping schools with clean water sources and sanitation facilities for girls and boys
•    Training teachers and providing learning materials for students
•    Communication and implementation of health, nutrition and hygiene programs
•    Supporting children affected by AIDS through Community-Based Child Care Centers
•    Providing lifesaving medicines for infants at risk of HIV,  therapeutic nutrition for HIV-positive children, and test kits to mothers for the prevention of mother-to-child HIV transmission


As the partnership entered its seventh year in 2012, Gucci made a USD 1.322.000 donation to UNICEF’s ‘Schools for Africa’ initiative in honor of the ongoing partnership and the House’s children’s collection, on top of the 1.150.000 million dollars donation in 2011. Previously in 2010, Gucci made a USD 1 million donation to UNICEF in celebration of five years of partnership and the initial launch of the children’s collection. Gucci also made an inaugural donation of 350,000 USD in the name of the Gucci children’s collection to support UNICEF education programs in the provinces of Yunnan and Chongqing in China.

In July 2012, Gucci was pleased to introduce the GG Flag Collection to benefit UNICEF, an exclusive line of t-shirts and accessories, designed by Creative Director Frida Giannini. Twenty-five percent of the retail price of each item in the GG Flag Collection  sold was donated to provide further support to UNICEF’s “Schools for Africa” and “Schools for Asia” education initiatives.

In 2007, Frida Giannini created a special product to extend the company’s commitment to UNICEF throughout the year. The first exclusive ‘Gucci for UNICEF’ bag was launched in November 2007, and was dedicated to UNICEF for one full year to increase its fundraising potential. In 2009, 2010, and 2011, Frida Giannini continued this tradition with a special edition Baboushka bag in glossy crystal GG fabric (2009), ‘Gucci for UNICEF’ Sukey bag in grey La Pelle Guccissima leather (2010), the Sukey bag in chocolate brown featuring the House’s Diamante pattern (2011), and the new “Gucci for UNICEF” Boston in Microguccissima for 2012.  To date, the bags have helped raise more than $2.5M for UNICEF’s “Schools for Africa” initiative in Malawi and Mozambique.  Gucci donates twenty-five percent of the retail sales’ price of each bag sold worldwide to support to UNICEF’s “Schools for Africa” and “Schools for Asia” education initiatives.

In recognition of its ongoing partnership with UNICEF and the 2011 release of the luxury edition book Gucci: The Making Of, Gucci made a donation of USD 250,000 to support UNICEF's ‘Schools for Africa’ initiative. In addition, for the first time, Gucci introduced a limited edition Mamma bag in celebration of Mother’s Day.  Twenty-five percent of the retail price from each bag sold was donated to UNICEF HIV/AIDS programs, with a minimum guaranteed donation of USD 70,000 to fund HIV test kits for expectant mothers which are part of UNICEF’s comprehensive programs that aim to eliminate HIV infections in newborns.

From 2005 to 2009, Gucci Creative Director Frida Giannini designed an annual holiday collection of exclusive accessories, dedicated to the Gucci Campaign to Benefit UNICEF.  Gucci stores worldwide donated a percentage of sales from this special group of products to support UNICEF.  Over the first five years of the campaign Gucci intensified the commitment to UNICEF each year through creative marketing and communications activities designed to create awareness and greater fundraising potential for the partnership.  For the 2008 initiative, Gucci presented the white TATTOO HEART COLLECTION, together with a landmark global advertising campaign featuring award-winning musical artist Rihanna.
In 2009, to honor the fifth anniversary of the campaign, Giannini commissioned acclaimed author and illustrator Michael Roberts to create a magical new children’s book, Snowman in Africa, to benefit UNICEF. Taking inspiration from Roberts’ whimsical illustrations, Giannini also designed exclusive Gucci accessories as well as a Gucci Gift Card for UNICEF featuring Roberts’ distinctive designs.

In November 2009, Gucci Creative Director Frida Giannini traveled with UNICEF to Malawi to see first-hand how Gucci's support to UNICEF is making a difference in the lives of thousands of children in sub-Saharan Africa. Giannini visited schools, a care center for orphans, and a hospital and reaffirmed Gucci's on-going commitment to aiding these essential UNICEF programs.

On February 6, 2008, Gucci presented a major fundraising event in New York. Co-chaired by Frida Giannini, the evening was dedicated to raising funds and awareness for orphans and children made vulnerable by HIV/AIDS in sub-Saharan Africa. Through ticket sales and a live auction, the event successfully raised a total of approximately USD 2.7 million to benefit UNICEF’s ‘Schools for Africa’ education programs in six countries: Malawi, Mozambique, Angola, Rwanda, South Africa and Zimbabwe.

UNICEF/ HQ06-2264/Giacomo Pirozzi

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