Gucci

Gucci and Partnership History

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GUCCI / UNICEF PARTNERSHIP HISTORY

Since the Gucci partnership with UNICEF began in 2005, Gucci has committed over USD 12 million to support UNICEF HIV/AIDS and education initiatives in sub-Saharan Africa, where over 11 million children have lost one or both parents to the disease and 29 million children are denied access to a basic education. This significant donation is a testament to the increased scale and scope of the company’s support over this six-year period, and has resulted in Gucci’s current status as one of the largest corporate donors to UNICEF’s ‘Schools for Africa’ initiative.
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UNICEF/ HQ04-0496/Louise Gubb

Gucci began its partnership with UNICEF through support of UNICEF’s life-saving treatment, care and prevention programs for orphans and vulnerable children in Malawi and Mozambique, where nearly 1 million children have been orphaned by the HIV/AIDS pandemic.  Over time, the partnership – the most extensive philanthropic partnership in Gucci’s history – has evolved to focus on support for education programs through UNICEF’s ‘Schools for Africa’ initiative, which aims to increase access to quality basic education for millions of children in Africa, with a special emphasis on helping the most disadvantaged – girls, orphans, children living in extreme poverty and other vulnerable children. ‘Schools for Africa’ is a UNICEF initiative founded in 2004 in partnership with the Nelson Mandela Foundation and the Peter Kramer Stiftung. 


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UNICEF/ HQ06-2267/Giacomo Pirozzi

Funds from the first six years of the Gucci / UNICEF partnership are supporting important UNICEF programs in sub-Saharan Africa, through the ‘Schools for Africa’ initiative, and several HIV/AIDS initiatives, including:

• Constructing and rehabilitating schools 
• Increasing the number of Child-Friendly Schools, offering a safe and protective environment where children can learn and play 
• Equipping schools with clean water sources and sanitation facilities for girls and boys
• Training teachers and providing learning materials for students
• Communication and implementation of health, nutrition and hygiene programs
• Supporting children affected by AIDS through Community-Based Child Care Centers 
• Providing lifesaving medicines for infants at risk of HIV,  therapeutic nutrition for HIV-positive children, and test kits to mothers for the prevention of mother-to-child HIV transmission
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UNICEF/ HQ06-2268/Giacomo Pirozzi

NEW IN 2011:

GUCCI EXPANDS PLEDGE TO UNICEF IN HONOR OF THE PARTNERSHIP & GUCCI’S CHILDREN’S COLLECTION 

As the partnership entered its sixth year in 2011, Gucci made a USD 1.15 million donation to UNICEF’s ‘Schools for Africa’ initiative in honor of the ongoing partnership and the House’s children’s collection.  Previously in 2010, Gucci made a USD 1 million donation to UNICEF in celebration of five years of partnership and the initial launch of the children’s collection. Inspired by a sense of commitment to the world’s children, and in the spirit of the company’s “Forever Now” philosophy, Gucci is proud to support UNICEF’s ‘Schools for Africa’ initiative - because an education is a gift forever.

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GUCCI SUPPORTS UNICEF WITH RELEASE OF BOOK GUCCI: THE MAKING OF & LIMITED EDITION MOTHER’S DAY BAG

In recognition of its ongoing partnership with UNICEF and the 2011 release of the luxury edition book Gucci: The Making Of, Gucci made a donation of USD 250,000 to support UNICEF's ‘Schools for Africa’ initiative. In addition, for the first time, Gucci introduced a limited edition Mamma bag in celebration of Mother’s Day.  Twenty-five percent of the retail price from each bag sold was donated to UNICEF HIV/AIDS programs, with a minimum guaranteed donation of USD 70,000 to fund HIV test kits for expectant mothers which are part of UNICEF’s comprehensive programs that aim to eliminate HIV infections in newborns.  

‘GUCCI FOR UNICEF’: 2007-PRESENT

In 2007, Frida Giannini created a special product to extend the company’s commitment to UNICEF throughout the year. The first exclusive ‘Gucci for UNICEF’ bag was launched in November 2007, and was dedicated to UNICEF for one full year to increase its fundraising potential. In 2009, 2010, and 2011, Giannini continued this tradition with a special edition Baboushka bag in glossy crystal GG fabric (2009), ‘Gucci for UNICEF’ Sukey bag in grey La Pelle Guccissima leather (2010), and a ‘Gucci for UNICEF’ Sukey bag in chocolate brown featuring the House’s Diamante pattern (2011).  Gucci donates twenty-five percent of the retail sales’ price worldwide to UNICEF for each bag sold.
GUCCI CAMPAIGN TO BENEFIT UNICEF: 2005-2009

From 2005 to 2009, Gucci Creative Director Frida Giannini designed an annual holiday collection of exclusive accessories, dedicated to the Gucci Campaign to Benefit UNICEF.  Gucci stores worldwide donated a percentage of sales from this special group of products to support UNICEF.  Over the first five years of the campaign Gucci intensified the commitment to UNICEF each year through creative marketing and communications activities designed to create awareness and greater fundraising potential for the partnership. 



For the 2008 initiative, Gucci presented the white TATTOO HEART COLLECTION, together with a landmark global advertising campaign featuring award-winning musical artist Rihanna.  In 2009, to honor the fifth anniversary of the campaign, Giannini commissioned acclaimed author and illustrator Michael Roberts to create a magical new children’s book, Snowman in Africa, to benefit UNICEF. Taking inspiration from Roberts’ whimsical illustrations, Giannini also designed exclusive Gucci accessories as well as a Gucci Gift Card for UNICEF featuring Roberts’ distinctive designs.
FIELD VISIT TO VISIT UNICEF PROGRAMS IN MALAWI: 2009


In November 2009, Gucci Creative Director Frida Giannini traveled with UNICEF to Malawi to see first-hand how Gucci's support to UNICEF is making a difference in the lives of thousands of children in sub-Saharan Africa. Giannini visited schools, a care center for orphans, and a hospital and reaffirmed Gucci's on-going commitment to aiding these essential UNICEF programs. 
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FUNDRAISING EVENT- A NIGHT TO BENEFIT RAISING MALAWI AND UNICEF: 2008

On February 6, 2008, Gucci presented a major fundraising event in New York. Co-chaired by Frida Giannini, the evening was dedicated to raising funds and awareness for orphans and children made vulnerable by HIV/AIDS in sub-Saharan Africa. Through ticket sales and a live auction, the event successfully raised a total of approximately USD 2.7 million to benefit UNICEF’s ‘Schools for Africa’ education programs in six countries: Malawi, Mozambique, Angola, Rwanda, South Africa and Zimbabwe.  

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UNICEF/ HQ06-2264/Giacomo Pirozzi

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