Gucci

UNICEF 2011-2012

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GUCCI LAUNCHES A NEW VERSION OF THE BEST SELLING SUKEY BAG TO BENEFIT UNICEF

In a further commitment to its near seven-year partnership with UNICEF, Gucci Creative Director Frida Giannini has designed an updated version of the bestselling “Gucci for UNICEF” Sukey bag, this time featuring the House's historic Diamante motif in deep chocolate brown. As in the past, 25 percent of the retail price for each bag will go to support UNICEF’s “Schools for Africa” initiative which aims to provide children with access to quality education.
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Frida Giannini commented, “The Sukey is one of our most popular bags, which is why I chose to create a new and exclusive version for UNICEF for a second consecutive year.” She continued, “Our support of UNICEF's Schools for Africa initiative is extremely important to all of us at Gucci and we therefore hope this new Sukey bag will help to raise further much needed funds.”

Lightweight and practical, the newest top handle bag has a feminine appeal thanks to soft ruches and to a detachable leather charm bearing the interlocking GG logo. The Diamante pattern, a classic Gucci design first introduced in 1935 and recently relaunched by Giannini, is embossed on soft calfskin that is hand waxed to confer a vintage effect in degrading shades of brown. A discreet use of hardware makes the Sukey bag contemporary, elegant and easy to mix-and-match.  
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The “Gucci for UNICEF” Sukey will be available in Gucci stores in over 20 countries and on Gucci.com, from June 15th 2011 until May 31st, 2012.
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