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Though each store offers its own impressive and distinctive features such as a free floating stair case in New York or a golden glass façade in Shanghai, all of these stores adhere to a new aesthetic which prioritizes natural light and warm materials. Indeed natural light pours through the spaces and allowing views both inside and out.
Historic Gucci materials such as dark rosewood and marble remain lynchpins in the design, playing off the modern context.
“I wanted to amplify the luxuriousness of the Gucci store environments” explains Giannini. “The principle goal of the new concept was to bring light into the interiors of our stores. Each city has its own specifications and unique flavour , but they all retain a heightened sense of luxury and intimacy.”