Frida Giannini Store Concept

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In 2008 Creative Director Frida Giannini conceived a brand new design for Gucci stores worldwide. Giannini’s concept, which employs light and transparency to spectacular effects, is a grand departure from codified retail spaces and paves the way for Gucci’s 21st century modern look.

Though each store offers its own impressive and distinctive features such as a free floating stair case in New York or a golden glass façade in Shanghai, all of these stores adhere to a new aesthetic which prioritizes natural light and warm materials. Indeed natural light pours through the spaces and allowing views both inside and out.

Historic Gucci materials such as dark rosewood and marble remain lynchpins in the design, playing off the modern context.
An array of new materials such as ribbed glass, warm polished gold, smoked mirror and smoked glass, recall the elegance and richness of the Art Deco era and also afford the interiors incredible warmth and a striking graphic quality, in synch with Giannini’s ready to wear designs. Walls, covered in both bronze glass and bronze mirror, contribute to the warmth and richness of the environment, while  the Gucci crest has been resurrected as a recurring visual symbol.

“I wanted to amplify the luxuriousness of the Gucci store environments” explains Giannini. “The principle goal of the new concept was to bring light into the interiors of our stores. Each city has its own specifications and unique flavour , but they all retain a heightened sense of luxury and intimacy.”

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free shipping and free returns
free shipping

free ground shipping will be offered for online orders placed to destinations within the continental united states. this offer will only be applicable to purchases made on the u.s. website and is non-transferable.

to estimate the total delivery time for your purchase, please allow up to two business days to process your order for shipment, in addition to the time indicated by your preferred shipping method.

free returns

for a limited time, free return shipping will be offered for online orders shipped between august 14, 2015 and november 2, 2015 and returned from within the continental united states. free return shipping is not available for alaska, hawaii and puerto rico at this time.

full-price merchandise must be returned within 30 days from the date of delivery to or to a gucci boutique within the united states. However, all paypal purchases must be returned exclusively to

sale merchandise and corporate gifts must be returned exclusively to within 10 days from the date of delivery.

beauty products may be returned if unopened and in the original cellophane wrapping within 10 days from the date of delivery.

merchandise cannot be returned to department stores.

for our complete return policy, please refer to the assistance section.